Ad executives struggle to innovate, cling to tried and true
Ninety-four percent of a sampled group of newspaper executives responding to a new American Press Institute survey say they are striving for a full-service “agency” approach to advertising sales, but their current portfolios are underdeveloped, and their staffs have not yet been trained to sell services such as mobile advertising and search engine marketing.
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National Football League Playoffs - Advertising Advisory
With the playoffs starting this weekend please keep in mind that the National Football League (NFL), under federal law, retains the exclusive right to control the marketing of all NFL trademarks.
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If you haven't checked out the Advertising Toolbox on this site, then now's a great time to do it. We just uploaded new "daily clips" with helpful information. You'll find house ads, statistics, articles and other great tools to help you sell. |
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National Collegiate Athletic Association, NCAA, NCAA Foundation, ncaabasketball.net, Final Four, and March Madness are among those trademarks owned, registered or licensed by the NCAA. |
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